منابع مشابه
Product Scent and Memory
Scent research has focused primarily on the effects of ambient scent on consumer evaluations. We focus instead on the effects of product scent on consumer memories. For instance, if a pencil or a facial tissue is imbued with scent (vs. not), recall for the brand’s other attributes increases significantly—with the effects lasting as much as 2 weeks after exposure. We also find that product scent...
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Editor's Note: These short reviews of a recent paper in the Journal, written exclusively by graduate students or postdoctoral fellows, are intended to mimic the journal clubs that exist in your own departments or institutions. For more information on the format and purpose of the Journal Club, please see Review of Torayama et al. The correlation of genes with animal behavior has always been a c...
متن کاملIs scent-enhanced memory immune to retroactive interference?
Research shows that scent enhances memory for associated information. Current debate centers around scent's immunity to “retroactive interference,” i.e., reduced memory for earlier-learned information after exposure to additional, subsequently-learned information. This paper demonstrates that scent-enhanced memory is indeed prone to retroactive interference, but that some of the information los...
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Blood cell production is tightly regulated by cell-intrinsic mechanisms and environmental factors. The study by Utpal Banerjee and colleagues and colleagues reveals that, in Drosophila, olfactory signals control hematopoietic progenitor maintenance, thus uncovering a physiological link between sensory perception and hematopoietic response to environmental stress.
متن کاملThe Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands
Subjects were exposed to familiar and unfamiliar brand names in either consumer behavior, especially when compared with the amount of research devoted to other senses, such as vision and hearing a pleasantly scented or unscented environment. A computer recorded how much time they took to evaluate each brand. After a distracter task, their (Cohen and Chakravarti, 1990; Gilbert and Greenberg, 199...
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 2010
ISSN: 0093-5301,1537-5277
DOI: 10.1086/649909